Erik Hagborg

Ongoing engagement to provide digital strategy, information architecture and user experience consulting services.

Various projects include:
- Integration and rebranding of Alcatel-Lucent.com following the acquisition by Nokia.
- Development of strategic metrics for Nokia's online ecosphere.
- Numerous projects related to web integration and application of the Nokia brand to legacy sites and services.
- Working closely with Nokia's various business groups to enable and… Show more

Ongoing engagement to provide digital strategy, information architecture and user experience consulting services.

Various projects include:
- Integration and rebranding of Alcatel-Lucent.com following the acquisition by Nokia.
- Development of strategic metrics for Nokia's online ecosphere.
- Numerous projects related to web integration and application of the Nokia brand to legacy sites and services.
- Working closely with Nokia's various business groups to enable and support ongoing marketing campaigns and activities.
- Ongoing iterative improvement of Nokia's overarching web presence. Show less

Working with the Faculty of Medicine at the University of Ottawa to help migrate over 100,000 content pages into the University of Ottawa's new web infrastructure. This project includes helping to re-architect the Faculty's web presence along with sub-sites for its four schools and 29 Clinical and Science departments and 54 distinct content owners. Deliverables include a revised governance model, publishing processes, a web style guide, information architecture and wireframes for the various… Show more

Working with the Faculty of Medicine at the University of Ottawa to help migrate over 100,000 content pages into the University of Ottawa's new web infrastructure. This project includes helping to re-architect the Faculty's web presence along with sub-sites for its four schools and 29 Clinical and Science departments and 54 distinct content owners. Deliverables include a revised governance model, publishing processes, a web style guide, information architecture and wireframes for the various sub-sites. Show less

Over the past year Alcatel-Lucent has embarked on an ambitious plan to rejuvenate its web presence and develop an industry leading web presence.

As a contractor working closely with the Digital Marketing Group at Alcatel-Lucent, Erik has been heavily involved in the following projects:
- Working with 3rd party suppliers during transition to a mobile friendly responsive design for Alcatel-Lucent's corporate web presence.
- Developing the structure, navigation and overall approach… Show more

Over the past year Alcatel-Lucent has embarked on an ambitious plan to rejuvenate its web presence and develop an industry leading web presence.

As a contractor working closely with the Digital Marketing Group at Alcatel-Lucent, Erik has been heavily involved in the following projects:
- Working with 3rd party suppliers during transition to a mobile friendly responsive design for Alcatel-Lucent's corporate web presence.
- Developing the structure, navigation and overall approach for international sites for various languages include French, German, Spanish, Italian and Turkish.
- Proposed and helped develop a faceted navigation interface for Alcatel-Lucent's portfolio to resolve the challenge of overlap with the existing product categories.
- Working extensively with internal stakeholders to develop a consistent nomenclature and structure for technologies, functions and industries to be used as part of the faceted search interface.
- Restructuring the Alcatel-Lucent Home page and global navigation to improve conversions and facilitate ongoing updates.
- Working with the Alcatel-Lucent Digital Marketing Group to provide ongoing Information Architecture and User Experience consultation and guidance for numerous smaller projects and activities.
- Ongoing projects include personalization and market automation integration. Show less

Worked with the good folks at Albion Screen Printing to write a new marketing plan, revamp their brand messaging platform as well as plan, design, write and develop an all-new website. Interesting when a supplier turns into a client. Great people to work with. Oh and they do great work too.

In spring of 2011, CUPE selected Longship to help them develop a strategy for the redesign and redevelopment of their national web presence located at cupe.ca. Erik worked with CUPE to identify business goals and priorities, audience needs and to develop a revised architecture and interaction design to meet the needs of CUPEs various audiences. This included audience research, stakeholder interviews, multiple focus sessions in both English and French, online surveys, usability testing and… Show more

In spring of 2011, CUPE selected Longship to help them develop a strategy for the redesign and redevelopment of their national web presence located at cupe.ca. Erik worked with CUPE to identify business goals and priorities, audience needs and to develop a revised architecture and interaction design to meet the needs of CUPEs various audiences. This included audience research, stakeholder interviews, multiple focus sessions in both English and French, online surveys, usability testing and card-sorting exercises. The resulting research informed the development of a revised information architecture and interaction design along with key performance indicators and an analytics and measurement strategy.
In addition, Erik helped develop revised publishing processes and governance structures, developed a new approach to web content for CUPE, managed the graphic design of the new site and played an integral role in the development of an RFP and selection of the development firm.
During development, Longship was heavily involved in the project, guiding the development firm, organizing user acceptance testing and usability studies and evaluating the development work to ensure it aligned with CUPE's needs.
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Strategy, design, redevelopment and video production for 2014 launch.
Engage public to enter contest and in turn provide the organization with great free video footage.
Online marketing strategy and launch and PR.

Over the past twelve months McGill Buckley has been working with the CCSA communications team, senior management and other stakeholders to revamp the brand of this national not-for-profit organization. We have been involved in all aspects of the branding program including messaging, design and implementation. Have also developed and are helping to implement a comprehensive web strategy.

Planning, design and development of a strategic redevelopment of the Commissionaires national web presence.

This has included:
- Audience Research
- Analytics Evaluation
- Business Analysis and Business Requirements
- Business goals, KPIs and Metrics determination (How to measure success)
- Content Strategy and SEO
- Creation of a Web Development RFP and evaluation of respondents.
- Information Architecture and User Experience Design for a reinvented Commissionaires… Show more

Planning, design and development of a strategic redevelopment of the Commissionaires national web presence.

This has included:
- Audience Research
- Analytics Evaluation
- Business Analysis and Business Requirements
- Business goals, KPIs and Metrics determination (How to measure success)
- Content Strategy and SEO
- Creation of a Web Development RFP and evaluation of respondents.
- Information Architecture and User Experience Design for a reinvented Commissionaires web presence
- Web Project Management
- Consultation and support throughout the web development process

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This project involved a successful application to Google to receive funding to enable Canadian Geographic to redevelop an online version of the CIDA world development index map. Working with Carbure to leverage Google Maps and create a more engaging and dynamic online solution for presenting the most current data.

Web redesign project, which included the development of a digital strategy aligned with FCM’s business goals. Served by Ingeniux Content Management System.

Strategy, Planning and Design for upcoming Workrights.ca website (Development slated for early 2014)

Strategy: Needs assessment, positioning, stakeholder interviews, discovery session, alignment, business goals

Planning: Information Architecture, content inventory, Interaction design (low fidelity and high fidelity wireframes, responsive)

Design: concept design, website design (responsive)

Project Management

Workrights.ca is a source for workers in Canada for… Show more

Strategy, Planning and Design for upcoming Workrights.ca website (Development slated for early 2014)

Strategy: Needs assessment, positioning, stakeholder interviews, discovery session, alignment, business goals

Planning: Information Architecture, content inventory, Interaction design (low fidelity and high fidelity wireframes, responsive)

Design: concept design, website design (responsive)

Project Management

Workrights.ca is a source for workers in Canada for accessing labour laws and codes and knowing how they are protected. It is up to every worker to ensure that he or she is being treated fairly, and to look out for abuses in the workplace that affect the rights of others. Show less

Development of a strategy for the Research and Collections content of the Canadian Museum of Nature. This project involved facilitated investigation and primary research along with the development of a sustainable approach for presenting research and collections information from the Museum.

We worked closely with the senior management to update their entire brand platform including name, messaging platform, corporate identity package, collateral materials and website.

A series of projects working with the Canadian Coast Guard to help restructure their internal Web Governance as well as develop a strategy for moving both their web and intranets forward.

These projects involved working with a wide range of both internal and external stakeholders to develop a sustainable approach for the CCG's web projects, given very limited resources and increasing demands from both end users and internal stakeholders.

This project was the culmination of several projects done for the Canada Science and Technology Museum including investigation and research into both the business and audience requirements for the museums, the definition of a clear vision and strategy for the Museums web presence(s) and the development of a strategic roadmap for implementation.
As part of this project Erik Hagborg produced information architectures and functional designs (wireframes) for the Canada Science and Technology… Show more

This project was the culmination of several projects done for the Canada Science and Technology Museum including investigation and research into both the business and audience requirements for the museums, the definition of a clear vision and strategy for the Museums web presence(s) and the development of a strategic roadmap for implementation.
As part of this project Erik Hagborg produced information architectures and functional designs (wireframes) for the Canada Science and Technology Museum Corporations entire web presence, including:
- The Canada Science and Technology Museums Corporate site
- The Canada Science and Technology Museum web site,
- The Canada Aviation and Space Museum web site,
- The Canada Agriculture and Food Museum web site, and
- The Canada Science and Technology Museum Foundation site. Show less

This project involved the development of a framework for managing social media along with a series of educational seminars on social media for the Federation of Canadian Municipalities.

Development of a web strategy for the National Capital Commission, this project include extensive user research in the form of surveys, web analytics evaluation, persona development and business requirement definition.